About a year ago I was working on a series of anti-smoking PSAs for the state of Arizona. I rolled onto another production before they were completed, but I was kind of excited to see the final product go live. After the spots were delivered, I remember hearing that the client had a change of heart and decided to hold off on airing them. I was hoping to at least find them online, but I couldn't find them and figured they may never see the light of day.
This past weekend I caught up with an old college buddy and he mentioned having seen the PSAs online and liking them. He'd found them on the blog of the guy who directed the ads. It turns out Arizona finally decided to air the ads and released them online as well. Below is the one I was most involved with. It's the most subtle of the three, but I enjoyed reading in the comments that it also seems to be the most relatable to smokers.
(Watch it in HD by clicking the video twice then clicking "HD" in the Youtube player)
Check out the director's blog to see the other ads.